No bidding war, no shared form, no four other roofers calling the same homeowner. Growth reads the public permit record to find roofs aging past their useful life in your exclusive ZIP, and locks that ZIP to you alone for your trade.
From $249/mo. One exclusive ZIP per trade.
Growth is everything below, bundled into one exclusive-ZIP subscription. The address list is one part of it.
Every roofing permit in your market, searchable, so you know what is happening on every street, not just your exclusive ZIP.
See rivals with lapsed licenses, and where demand in your trade is actually moving.
Post-storm permit demand spikes show up in the record fast. Know where it is spiking in your area before it is common knowledge.
Every qualifying address in your exclusive ZIP, mapped and routed, so a day of outreach is planned before you leave the driveway.
Print-ready mail pieces for every address on your list. Drop them yourself or hand them to a mail house.
New addresses land in your inbox every Monday as fresh permits post, sorted by how overdue the work is.
A shared lead form fans out to every roofer willing to pay for it. A permit record points to one.
Publicly reported ranges put a shared roofing lead at $100 to $250, resold three to five times over. At a roughly 10% close rate, that works out to $1,500 to $2,500 in lead spend for every roof you actually win. Growth is a flat monthly rate with no per-lead billing, whether you close one job that month or five.
Your market is not the national average. Move the sliders to match what you actually pay and close.
Move the sliders to match your market. The math updates as you go.
Shared leads
$1,500
per job actually won, before materials or labor
At 10% close and $150/lead, you're one of roughly 8 contractors quoting the same homeowner.
Growth
$249/mo
flat, exclusive ZIP, no per-lead billing
What you'd spend on shared leads to win one job could instead cover roughly 6.0 months of an exclusive Growth ZIP.
Shared-lead figures are estimates based on your inputs and publicly reported ranges, not a guarantee. Your actual close rate and lead cost will vary by market and season.
You won't be able to unsee it.
This is what one property in your territory actually looks like up close: roof age and permit history pulled from the public record, plus what a competitor did two doors down. Once you have seen a street laid out like this, driving down your own is never quite the same again.
FloridaContractorCheck.com is where Florida homeowners come to verify a contractor's license before they hire. While they're here, some of them ask for quotes. That request, a real homeowner asking for a real quote, is the entire product the shared-lead marketplaces exist to sell. It's what they charge $100 to $250 a lead for, resold to three to five contractors at once, and what they write a 12-month contract to lock you into buying again and again.
In your exclusive territory ZIP, we give it away. When a homeowner in your claimed ZIP and trade requests a quote through FloridaContractorCheck, it routes to you alone. No shared form, no other roofer racing you to the phone, no extra invoice. It's included.
We give away the thing they lock you into a contract to buy. That's how much we think the rest of the platform is worth on its own.
We won't promise a number on how often a homeowner inquiry lands in your ZIP; they come when they come. What we will promise is that when one does, nobody else in your trade gets it.
Growth hands you an exclusive ZIP and everything it takes to work it: an address list, ownership details from county public records, a walk map, letter-pack PDFs, a weekly digest. That only pays off if you use it. If you're not planning to mail it, call it, or put a crew on it, an exclusive territory sitting idle is a bad trade.
That doesn't mean permit intelligence isn't for you. It means Growth specifically isn't. Market Intel, our $99/mo tier, gets you the same permit-backed market intel: every permit in your area, competitor watch, storm alerts, without an exclusive ZIP to work. No territory, no execution kit, just the picture of what's moving in your market.
How you work your territory is entirely your call. A letter drop. A phone call. An estimate left at the door. A crew that is already working that street. We hand you the intelligence and the tools. Want a phone that rings on its own without you doing outreach? Shared leads are still out there, just not what we sell.
Exclusivity is real: one contractor per trade per ZIP. Check yours before someone else does.
Growth is priced by how many homes in the ZIP are due for replacement. See what your ZIP runs.
Somebody is going to see your ZIP the way we just showed you. The only question is whether it is you.
Yes, that is the standard shared-lead model. A homeowner request typically goes out to several contractors on the same platform at once, and each one pays for it. Growth works differently: it is not a shared form, it is permit-based intelligence locked to one contractor per ZIP.
Divide the per-lead price by your close rate. At a commonly reported $150 per lead and a 10% close rate, that is $1,500 in lead spend per job actually closed. Use the calculator above to run your own numbers.
Growth locks one exclusive ZIP to one roofer. Nobody else in your trade can buy the same territory while you subscribe. It is built from public permit records rather than a shared homeowner form.
Permit records show which roofs are aging past their useful life whether or not the owner has filled out a form. Growth reads that record for your exclusive ZIP and gives you the address list, ownership details from the county property record, roof size, a territory walk map, letter-pack PDFs, and a weekly digest, so you can reach out on your own terms.
It is using the public building permit record (which shows when a roof was last installed, and the date it went on) to identify addresses statistically due for replacement, instead of waiting for a homeowner to submit a request that gets sold to several contractors at once.
Yes, and it is worth spelling out why that matters. A homeowner request is the entire product shared-lead marketplaces sell, for $100 to $250 a lead, locked behind a 12-month contract. When a homeowner requests a quote in your claimed ZIP and trade, it routes to you, the Growth owner, alone, at no extra charge. Nobody else in your trade sees it. We do not promise a number on how often that happens; homeowner inquiries come when they come. What we do promise is that when one lands in your territory, it is yours alone.
Publicly reported terms for the shared-lead marketplaces include 12-month agreements and early termination fees. That's not an accident, the contract is the retention strategy: once you've signed, leaving costs money, so you keep paying even after the leads stop converting.
Growth is month to month. No contract required, cancel whenever you decide to (an annual prepay is available for a discount, never required). They keep you with a termination fee. We'd rather be worth keeping.
Walking away costs nothing, but the ZIP doesn't wait around: cancel, and your exclusive territory opens to the next contractor on the waitlist. The contract isn't what keeps our subscribers. The territory is.
Market Intel and Growth are tuned per trade: different job economics, different signals from the permit record.
